There’s a news article going around that Aldi announced that they will be raising their prices by 20 to 50% as of last Monday (click here and here). Rather than reading the article, many people, as well as YouTubers and other bloggers jumped the gun and started posting horrific articles screaming that Aldi, the Number One grocery chain many low to mid income people cling to for good quality food at affordable prices, was raising their prices by 50%.
Some of these fake “news’ outlets, even posted pictures of themselves, fear mongering the masses with Aldi’s rising prices, where clearly Aldi had set signs about the exterior (and interior) parts of the store chanting Aldi was #1 with the lowest grocery prices in America. Aren’t they embarrassed?
Please note that the term ‘in America‘ is vital. Because if you or anyone else would have taken the time and actually read the article about Aldi raising prices from 20 to 50% you would have read that Aldi was raising those prices IN GERMANY, AUSTRALIA AND EUROPE due to the war in Ukraine (click here). American Aldi gets their food sources in America. Many of Aldi products, such as eggs, breads, butter and meats don’t come from Europe. They come from the good ole US of A.
This doesn’t mean that Aldi hasn’t raised their food prices here in America. They have. But many of the price increases were mere pennies. In many instances Aldi raised their prices by 4 cents per item! If anything, Aldi is working hard to be our #3 largest retail grocery store in America (click here). I’ve been shopping at Aldi for over 7 years and I know for a fact the staff and corporate are working hard and diligently to make sure their shelves are either stacked or an alternative is available.
“There is nothing like watching shoppers discover Aldi for the first time,” Jason Hart, Aldi U.S. CEO, said in a statement. “There’s a moment of surprise when they realize just how much they can save by shopping with us. We can’t wait to share that experience with more customers as we add new stores across the Southeast.”
The new Gulf Coast stores will be among the 150 new units that Aldi expects to open this year. The chain has opened 200 stores over the past two years. Its geographical focus for new stores in 2021 was concentrated in Arizona, California, Florida and in the Northeast.
Low prices have always been a key branding point among Aldi shoppers who appreciate the chain’s high quality private label lines that all come with a no questions asked satisfaction guarantee. The grocer has emphasized fresh foods and expanded its assortment of organics in recent years in step with changing consumer behavior.
People, let’s get real here. Let’s just stop with these fear mongering attitudes, whose main purpose is simply to get more views on their particular internet sites. We’re dealing with real human beings right now, who for the past two years endured pandemic related bullshit and other nonsensical fake news. Threatening people with imaginary food shortages does not do anything to calm the common soul. Many of the shoppers at Aldi are low income, elderly and cost conscious. They don’t need any more un-necessary stress. Their main concern, as it is with so many others (me included) is being able to afford healthy, good quality food, at affordable prices. Aldi fills that requirement handsomely.
I was at Aldi’s today doing my normal weekly shopping. The staff was working diligently unloading the delivery trucks and stocking up those shelves. I bought my usual necessities as well as a few new speciality items, like macaroons (12 in a box for $4.69) from France and arancini rice balls (6 in a box for $3.99)from Italy. If I were to go to my local bakery, 12 French macaroons were priced at $30 (that’s thirty dollars!!!!) Italian rice balls from an authentic Italian deli would be $3.95 just for one rice ball!!!
I’m still keeping my monthly budget line within my self-imposed expense range of $450 to $500 a month. And we’re still eating beef! Aldi was out of my fave .39 cent yogurt but they had a ton of the .59 low fat, high protein yogurt, in my favorite strawberry flavor. I was AOK with that and grateful.
As I noted, Aldi was out of the .39 cent yogurt, but right next to them were plenty of .59 cent yogurts (lower fat). Either way, the yogurt price is still cheaper than any where else. The staff was busy stocking up the shelves with a recent delivery. The store was crowded and the check out lines moved quickly.
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